how to create a market driven attraction and retention strategy

You can’t ringfence your employees from an ever more aggressive marketplace awash with attractive opportunities and persistent recruiters, but you can proactively make your organisation more attractive and more tailored to the roles and people you are seeking to retain. Don't assume that your employees know what makes your organisation a great place to work: sell it to them. Don't assume that one size fits all: tailor your approach for different roles. Don't assume that previous "hygiene factors" will suffice: listen to what your employees want. Don't assume you will win the retention battle: plan for attrition.

Here are our top tips to help you attract and retain talent:

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