creating a culture of esustainability at a major UK airport
the challenge
Our client, a leading UK airport, had a robust sustainability strategy, but struggled to bring this strategy to life through daily operations. The Head of Sustainability asked us to develop an approach and plan that would engage the whole organisation in sustainability, putting it at the heart of everything they do.
the results
We delivered an approach and plan, rooted in the COM behavioural change framework, ensuring that the client could build the Capability, Opportunity and Motivation within it’s workforce to engage with sustainability.
We engaged 100’s of people from across the organisation in the development of the plan; creating buy-in and fostering engagement through co-creation.
Following the Executive Team review of the approach and plan, the CEO declared "We need to do all of this and quickly."
the process
We conducted a comprehensive diagnostic, including focus interviews, a company-wide survey, and day-in-the-life observations with front-line staff to understand the extent to which there was untapped intrinsic motivation to engage with sustainability, but also scepticism or lack of awareness that we needed to overcome.
We developed engagement principles that underpinned the approach and used the COM model to create a plan that aimed to enhance the organisation's sustainability capability. We also used nudge theory principles to define how to integrate sustainability into workspaces and decision points across end-to-end processes, and reinforce sustainable decisions and behaviours through incentivisation.
By combining diagnostic insights with behavioural science, we delivered a roadmap to align sustainability with organisational culture, creating a lasting impact on both the airport and its stakeholders.